The Mobile-First Mentality Opportunities in the Market of Mobility Solutions

Sanket Atal, Group Vice President, Oracle

Today, mobile devices are ubiquitous and have processing power rivaling desktop systems of just a few years ago. Network penetration has increased dramatically and prices dropped – especially with Data, which is leading to a revolution in productivity and entertainment. The introduction of the IndiaStack is fueling the growth of the innovation ecosystem, startups and new initiatives by enterprises, all looking at Digitizing India. These and other factors are increasing the velocity towards a tipping point that will bring unprecedented positive change for the country.

Let’s consider a few examples:

Mobile device subscribers and usage has inflated with the onset of cheap data. For example, one of the big players of the Indian cellular industry now boasts the highest number of subscribers in the country. Mobile messaging platform WhatsApp usage is also on the rise. While a particular segment of people in India might not have the understanding of WhatsApp for messaging a growing majority have the knowledge to make voice calls using WhatsApp. Today WhatsApp is the new Facebook for a segment of audience. The surging number of subscribers having access to cheap data is giving enterprises ample opportunity to tap the market with new mobility solutions. One of the biggest Chinese social media mobile app is being used as an e-commerce platform in China. Typically, brands that have an official account with this app are able to sell their products to customers within the app’s ecosystem, without having to direct them from outside, providing a better user experience.

I believe the India Stack with regards to mobile payment could be a game changer. PayTM for instance uses eKYC to upgrade their wallet users. Apps like PhonePe and BHIM have made life easier. PhonePe app is based on UPI (Unified Payment Interface) platform, which enables users to transfer money instantly from their accounts. BHIM doesn`t need one to have a net or mobile banking activated in his/her account. It works if the user has the mobile number registered with the bank. Almost all leading Indian banks are now linked in this app. Look at Google traffic and you’ll see that patterns of data movement through mobile devices become interesting:

BYOD Policies:

Today personal devices are business devices—BYOD is here to stay. For effective mobility policies, one needs to understand the usage patterns, how to delineate personal and corporate data. Proper control mechanisms like strict encryption policies and use of mobile management software for a secure approach must be the prerequisites. It is important that the software used should sync with the type of device being used by the employees. As mobility usage and devices rise—and personal and business use continues to blur—companies need to have solid BYOD policies that allows personal flexibility and effectiveness while safeguarding business data and security measures.

Enterprises Shifting to Companion Apps:

Organizations should focus on their core competencies. Purchasing mobile apps is prudent if building apps is not a core competency. Applications can be purchased and customized, certified software can be used. Security and stability is the priority and it is easier, if bought. As mobility usage increases an importance on mobile apps becomes crucial for businesses. But organizations must remember to focus on their core competenciesand often building apps in-house is the wrong decision. Companies like Oracle offer Oracle Mobile, the enterprise mobility solution, simplifying enterprise mobility giving customers a complete mobile solution with the choice and flexibility to develop their own unique enterprise mobile strategy. It is a better decision to partner and purchase from industry leaders so you can focus on your business strengths.

Big Data, AI impacting Enterprise mobility landscape:

Big Data, Cloud computing, Social and IoT are all interconnected and it all centers on mobile. Mobile is the primary engagement channel for customer experience. Oracle Mobile Cloud Service is a digital engagement platform comprised of mobile services that makes the app development and deployment quick and easy. It makes it easy to rapidly develop, integrate, analyze and manage mobile applications while securely connecting to backend systems and services. Intelligent conversational chatbots are the new interfaces for the messaging apps we use, and they are bringing a whole new dimension to the way customers and businesses interact. Artificial Intelligence enabled chatbots can be contextually aware, personalized based on user profile and past user behavior. AI enabled chatbots will continue to have a transformational role in areas like customer service and support.

Changes in future in Enterprise Mobility landscape:

Convergence is “IN”. There is convergence of devices – tablets are being used as computers. Companies will have a plethora of solutions enabling new opportunities through mobile devices. Phones are being made for the masses and enterprises will have to leverage it to widen the reach. Applications will be developed catering to the masses.

Bottomline: Mobility is our future—both personally and professionally. The mobile-first mentality is something that should be the focus of every business.